• Value-Based Selling

    1 video  |   Rent $125

    No matter what type of sales process you’re facing – from a personal intro, from networking, direct outreach to a decision-maker, or a formal pitch, how you sell makes the brand feel a certain way about you.

    We’ll hone to sell with relevance, poise, and confidence, so that we are positioned as c...

  • Pricing
    1 video  |   Rent $125

    Pricing

    1 video  |   Rent $125

    Why rate cards are killing both your profit potential, and your ability to stand out.

    Benefits of value based and performance-based pricing, and how to evolve your commercial competence as an agency.

    - How to build and negotiate prices based on deliverables and outcomes in a way that makes the ...

  • Negotiation and Influence

    1 video  |   Rent $125

    “You don’t get what you deserve. You get what you can negotiate.”

    What factors increase or decrease our negotiation power, and how to elevate your power.
    - Curated negotiation and influence books and resources that we can borrow and adapt key learnings from, including a deep-dive on Dr. Cialdini...

  • Navigating Marketing Procurement

    1 video  |   Rent $125

    Understanding how procurement are trained, incentivised, prepare and negotiate, so that you can more effectively influence the dialogue and process.

    - How to spot and deal with tough or inexperienced procurement teams v’s more experienced or collaborative ones.
    - Comparing how to flex our langua...