Understanding how procurement are trained, incentivised, prepare and negotiate, so that you can more effectively influence the dialogue and process.

- How to spot and deal with tough or inexperienced procurement teams v’s more experienced or collaborative ones.
- Comparing how to flex our language to procurement v’s marketing
- How procurement decide who to negotiate hard with, and who to be more collaborative with. (Differentiation / perception is key)
- 4 buyer archetypes and how to deal with them
- How to talk savings and value, and turn procurement into an ally
- An introduction to impactful outreach, and how to find and use the language of the brand to influence them