Why rate cards are killing both your profit potential, and your ability to stand out.

Benefits of value based and performance-based pricing, and how to evolve your commercial competence as an agency.

- How to build and negotiate prices based on deliverables and outcomes in a way that makes the client say “hell yes.” - Examples of different pricing models, how to build them and land them
- The huge benefits of re-imagining our services into high margin programs and products: competitive advantage
- What the best agencies are doing to become pricing gurus
- How to ask for the budget.
- Dangers of discounting / when is it OK to discount?

Part of our series of 4 videos, Don't Forget to Look have adapted content and key learnings from their highly sought-after and value-adding day-long workshops on:

- Value-Based Selling
- Pricing
- Navigating and Working Effectively with Marketing Procurement
- Negotiation and Influence

In these 25 - 35 minute-long videos, marketing agency leaders and their teams will learn to increase their capability and confidence in having more creative and effective commercial dialogue and outcomes, geared around helping them increase conversion, retention and margin

We'll show you how to get better at selling to brand prospects and existing clients alike.

The agency market-place is busy with agencies who look the same and this gives negotiating power to the brands and puts pressure on your prices and margin. We'll help you understand and implement how to differentiate your agency and stand out from the crowd, sharing battle-proven strategies and thinking that will make a measurable impact to you growth.

We hope you enjoy them!