No matter what type of sales process you’re facing – from a personal intro, from networking, direct outreach to a decision-maker, or a formal pitch, how you sell makes the brand feel a certain way about you.

We’ll hone to sell with relevance, poise, and confidence, so that we are positioned as consultative and strategic.

Value-based selling is a mindset change that leads us to better being able to establish fit and client needs early in the sales engagement, helping us focus on identifying and solving client needs.

- Putting client satisfaction and quantitative results at the centre of how we engage and generate the belief that we have client value front and centre.
- Using segmentation, targeting and positioning to find and appeal to our different types of ICPs (ideal client profiles).
- Inspiration from outside of marketing: 2 professions that are treated how we want to be – as experts – and how they achieve it.
- An intro to crafting your positioning so that it stands out from the crowd, and doesn’t appear generic.
- Examples of value-based questions and statements that you can use and adapt to influence the client.